What are cookies and what they are used for
Some cookies are essential for our Website to work and to allow you to browse it. For example, we use user-input cookies for remembering user’s input when filling in forms that are several pages long.
Another type of cookies used are functional cookies, which remember your choices or information you’ve provided, such as your username, language, or region. This allows your next visits in our Website to be customized to your preferences. Other type of functional cookies are authentication cookies which are used for the duration of a session (or persistent, if you agree to the “remember me” function) to allow users to authenticate themselves on next visits or to gain access to authorized content across pages. The following functional cookies are used on our Website:
- User-centric security cookies. These cookies detect authentication abuses for a limited persistent duration, like repeated failed login attempts. The purpose of these cookies is to increase the security of the service.
- Load balancing session cookies are used during of the session to identify the same server in the pool in order for the load balancer to redirect user requests appropriately.
- User interface customization persistent cookies are used to store a user’s preference regarding a service across web pages.
- Multimedia content player session cookies (flash cookies) are used during the session to store technical data required for the play back video or audio content.
Performance and analytics cookies
Another type of cookies used in our website are performance cookies. These cookies only gather information for statistical purposes which would later help use improve our Website. These cookies only use pseudonymous cookie identifiers that do not directly identify you. The performance cookies used include:
- First party analytics cookies – these cookies are used to estimate the number of unique visitors, to improve our Website, and to detect the most searched for words in search engines that lead to pages in our Website. These cookies are not used to target you with online marketing. We only use these cookies to learn how our Website is performing and gain insights as to how we can improve your browsing experience.
- Third party analytics cookies – these cookies are used to measure how users interact with our Website. These cookies include Google Analytics and other third-party analytics providers. These cookies “remember” what our users have done on previous pages and how they’ve interacted with the Website. For more information on Google Analytics and instructions on how to opt out of Google Analytics, visit Google’s information page.
Advertising cookies are used on our Website to customize and personalize your browsing experience in our Website according to your preferences. These cookies remember which pages you have visited in our Website but they typically cannot personally identify you. We may share this information with third-parties, such as advertisers, so only the most relevant advertisements can be presented to you.
How long cookies stay on my device?
There are two types of cookies, “persistent” cookies and “session” cookies. Persistent cookies will stay on your device after you close your browser. The length of time such a cookie will stay on your device varies from cookie to cookie. These cookies are used for a variety of purposes, such as to store your preferences for your next visits. Sessions cookies are used only for the duration of the session and are automatically deleted when you close your browser.
Can I opt out from cookies?
You can decide whether or not to accept cookies. You can do it through your browser’s settings, where you can choose (in most browsers) which cookies you accept. Please note that blocking all cookies may prevent you from using parts of our Website.
Specific cookies and other tracking tools we use
Matomo Analytics – This is an analytics web application. It tracks online visits to our website and displays reports on these visits for analysis.
Linkedin Insight Tag – This is a code added to our website that allows us to monitor activity of visitors in our website, provide us with insights regarding these visitors, helps us to retarget our visitors and obtain conversion tracking, website audiences, and website demographics.
HubSpot Analytics – This is a traffic analytics tool allowing us to view our website’s traffic data. This includes viewing traffic by source, topic cluster, device type, country, and more.
Hotjar – This is tracking tool for providing behavior analytics and feedback data regarding our website’s visitors through tools like Heatmaps, Session Recordings, Surveys, and a Feedback widget.
Google Analytics – This is a web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. It allows us to track website activity such as session duration, pages per session and the bounce rate of individuals using the site, along with the information on the source of the traffic.
Google Ads Conversion Tracking – This is a tool such as that provides key insights into visitors actions after viewing or clicking an ad, such as purchasing a product, installing a mobile app, or signing up for an email list.
Facebook Pixel – This a piece of code in our website that collects data from visitors’ activity that helps us tracking conversions from Facebook ads, optimize ads, build targeted audiences for future ads and remarket to visitors who have already taken some kind of action on our website.
Google Optimize – This is a tool that allows us to monitor overall satisfaction of our website’s visitors by continually testing their interactions with different combinations of website content.
Google Search Console – This is that a tool that helps us monitor, maintain, and troubleshoot our website’s presence in Google Search results.
Microsoft Clarity – This is a behavior analytics tool that helps us understand how visitors are interacting with our website through session replays and heatmaps.
PixelYourSite – This is a tracking tool for managing Facebook Pixel, Google Analytics and other tracks tools.
WooCommerce – This is a plugin used for managing online stores, including handling of secure payments and shipping.
Google Tag Manager – This is a tool for tracking visitors’ activity by the deployment of tags in our website for conversion tracking, site analytics, remarketing, and more.